MCP Directory

How to add OSP Marketing Tools to Claude Desktop

Technical marketing content creation, SEO, and product positioning tools based on Open Strategy Partners' methodologies. Paste the config into ~/Library/Application Support/Claude/claude_desktop_config.json and restart Claude Desktop.

Last updated June 14, 2026 ยท 267โ˜… ยท stdio ยท no auth

Claude Desktop config for OSP Marketing Tools

uvx --from git+https://github.com/open-strategy-partners/osp_marketing_tools@main osp_marketing_tools
{
  "mcpServers": {
    "osp-marketing-tools": {
      "command": "uvx",
      "args": [
        "--from",
        "git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
        "osp_marketing_tools"
      ]
    }
  }
}

Requires `uv` (the Python package runner). Install it from https://docs.astral.sh/uv/ if `uvx` is not found.

Setup steps

  1. 1Open Claude Desktop โ†’ Settings โ†’ Developer โ†’ Edit Config (this opens ~/Library/Application Support/Claude/claude_desktop_config.json).
  2. 2Paste the OSP Marketing Tools config below under the top-level "mcpServers" key.
  3. 3Fill in any placeholder secrets (API keys, paths) in the snippet.
  4. 4Save the file, then fully quit and reopen Claude Desktop.
  5. 5Open a chat and confirm OSP Marketing Tools's tools appear under the ๐Ÿ”Œ tools menu.

Before you start

  • Python 3.10 or higher
  • uv / uvx installed (pip install --user uv, or brew install uv)
  • An MCP-enabled client such as Claude Desktop, Cursor, or LibreChat

What OSP Marketing Tools can do in Claude Desktop

OSP Product Value Map Generator

Generates structured OSP product value maps: tagline creation, position statements across market/technical/UX/business dimensions, persona development, value cases, hierarchical feature categorization, and completeness/consistency validation.

OSP Meta Information Generator

Creates optimized web metadata: H1 article titles, meta titles (50โ€“60 chars), meta descriptions (155โ€“160 chars), SEO-friendly URL slugs, search-intent analysis, mobile display optimization, and click-through-rate suggestions.

OSP Content Editing Codes

Applies OSP's semantic editing codes for content review: scope and narrative structure, flow and readability, style and phrasing, word choice and grammar, technical accuracy, inclusive language, and constructive before/after feedback.

OSP Technical Writing Guide

Provides a systematic approach to high-quality technical content: narrative structure, flow, style guidelines, technical accuracy verification, content-type-specific guidance (tutorials, reference docs, API docs), accessibility, internationalization, and QA checklists.

OSP On-Page SEO Guide

Comprehensive on-page SEO system: meta content optimization, content-depth enhancement, search-intent alignment (informational, navigational, transactional, commercial, local), technical SEO, structured data (FAQ/How-To/Product schemas), promotion strategies, and performance measurement.

Security

Runs locally over stdio with no authentication or external API calls. The config installs and executes code directly from the GitHub repository via uvx (git+https), so it pulls the latest @main on each launch.

OSP Marketing Tools + Claude Desktop FAQ

Where is the Claude Desktop config file?

Claude Desktop reads MCP servers from ~/Library/Application Support/Claude/claude_desktop_config.json. Paste the OSP Marketing Tools config there under the "mcpServers" key and restart the client.

Is OSP Marketing Tools safe to use with Claude Desktop?

Runs locally over stdio with no authentication or external API calls. The config installs and executes code directly from the GitHub repository via uvx (git+https), so it pulls the latest @main on each launch.

Which LLM clients does this work with?

Any MCP-enabled client. The README highlights Claude Desktop, Cursor IDE, and LibreChat as supported options.

Does it require an API key?

No. The server runs locally over stdio with no authentication and makes no external API calls.

How is it installed?

Add the mcpServers block to claude_desktop_config.json. It uses uvx to fetch and run the package directly from the GitHub repository, so you need Python 3.10+ and uv installed first.

View repo Full OSP Marketing Tools page